Cigarette packaging is not just a way to protect and store tobacco products, but also a powerful marketing tool that can influence consumer behavior and brand perception. As the tobacco industry faces increasing competition and regulation, it is constantly looking for new ways to differentiate its products and appeal to its target audience. In this blog post, we will explore some of the latest trends and innovations in custom cigarette Boxes that are shaping the industry in 2023.
Illustrated ingredients in punchy palettes
One of the emerging trends in custom cigarette packaging is to decorate the packs with illustrations of the ingredients or flavors in a bright and fun style. This trend reflects the growing demand for transparency and authenticity among consumers, especially when it comes to what they put in their bodies. By showcasing the ingredients or flavors on the pack, brands can communicate their value proposition and differentiate their products from competitors. Moreover, the illustrations can also create a positive and playful mood that can attract and retain customers.
For example, Stampa Prints offers fully customized cigarette boxes that can feature your brand logo, product details, and illustrations of your choice. You can choose from a variety of colors, shapes, and styles to create a unique and eye-catching pack that reflects your brand identity and personality.
Tactile texture
Another trend that is gaining popularity in custom cigarette packaging is to add tactile texture to the packs using techniques such as embossing, debossing, die-cutting, and foil printing. These techniques can create a three-dimensional effect that enhances the visual appeal and perceived quality of the pack. Additionally, they can also stimulate the sense of touch and create a memorable experience for the customers.
For instance, Custom Boxes Inc. offers custom-printed cigarette boxes with various printing options that can add texture to your pack. You can choose from digital printing, offset printing, matte/glossy finishing, spot UV, embossing/debossing, and more to create a stunning and sophisticated pack that stands out from the crowd.
Flavored capsules and concept descriptors
A third trend that is revolutionizing the custom cigarette packaging industry is the introduction of flavored capsules and concept descriptors. Flavored capsules are small beads embedded in the cigarette filter that can be crushed by the smoker to release a burst of flavor. Concept descriptors are words or phrases that describe the flavor or sensation of the cigarette, such as “smooth”, “fresh”, or “intense”. These innovations aim to provide more variety and customization options for smokers, as well as to create a distinctive brand image and identity.
For example, Custom Cigarette Boxes offer cigarette boxes with different flavors and concepts to suit your preferences. You can choose from menthol, cherry, vanilla, chocolate, mint, and more flavors that can enhance your smoking experience. You can also choose from different concepts such as “cool”, “rich”, “bold”, or “light” that can convey your desired impression and message.
Pack design features that communicate ‘less harm’
A fourth trend that is influencing the custom cigarette packaging industry is the use of pack design features that communicate ‘less harm’ or ‘reduced risk’ claims. These features include colors, shapes, symbols, logos, fonts, and slogans that imply that the product is safer or healthier than conventional cigarettes. For example, some brands use light colors such as white or green to suggest cleanliness or naturalness; others use slim or round shapes to imply elegance or femininity; still, others use symbols such as leaves or flowers to indicate organic or herbal ingredients.
However, these features are often misleading and deceptive, as they do not reflect the actual health effects of smoking. According to the WHO Framework Convention on Tobacco Control (WHO FCTC), these features should be banned or regulated to prevent false or misleading claims that may encourage smoking initiation or discourage cessation.
Therefore, as a responsible tobacco brand, you should avoid using these features in your custom cigarette packaging and instead focus on providing accurate and truthful information about your product. You should also comply with the tobacco packaging and labeling policies in your country or region, such as displaying health warning labels (HWLs) or adopting plain packaging.
Conclusion
Custom cigarette packaging is a dynamic and evolving industry that offers many opportunities and challenges for tobacco brands. By following the latest trends and innovations in custom cigarette packaging, you can create a competitive edge and a loyal customer base for your brand. However, you should also be aware of the ethical and legal implications of your packaging choices and ensure that you do not violate any regulations or mislead your customers.
If you are looking for a reliable and professional partner to help you design and produce high-quality custom cigarette boxes for your brand, contact us today. We have years of experience and expertise in providing custom cigarette packaging