Time and again, it has been witnessed that the eCommerce sector is on the boom these days. It will continue to flourish in the years ahead by expecting a potential growth of $8.1 trillion by the end of 2026. Even, the end of 2023 will expect to witness the tremendous reach of $6.3 trillion.
All across the world, there is a wide range of eCommerce platforms available, allowing customers to conveniently shop online. Specifically from the business perspective, it is relevant to rely on result-oriented digital marketing services to reach a wide spectrum of people.
End-to-end digital marketing helps eCommerce brands to reach their full potential, along with getting the following benefits.
- Reaching the targeted customer base.
- Allow people to find your eCommerce platform at the top of search results.
- Adding new opportunities for revenue generation.
- Increase leads along with product sales patterns.
- Wide enhancement in revenue and ROI.
- Possibilities to expand online retail marketplace presence.
- Stay ahead of the competition to become a preferable choice for customers.
To avail of the following few benefits, partnering with a reliable digital marketing company in India or anywhere across the globe is one part of the solution. The other part is counting on the company that follows recent marketing trends to stay updated and relevant.
So, here in this post, we will be looking such ten top-rated digital marketing trends to adopt in 2023.
Let’s get started on the same.
Five workable digital marketing strategies for eCommerce Business
Here, we have listed, some of the best working strategies to boost your online retail business to an optimum extent. And thereby achieving the above-mentioned objectives with ease.
- Make use of human-centric unique content
The primary goal of any online marketing strategy for an eCommerce brand is to add relevant information to catch people’s attention. In a way, it’s all about offering products for the customers and providing the required details of products and the brand.
Generate different sorts of content for the eCommerce brand like blogs, social media posts, videos, infographics, deals, offers, etc. Make sure the content written for each marketing collateral is different and fulfills the objective.
To do things right, make sure to follow the below-mentioned content marketing strategy.
- Do think about the content you like to create.
- Keep the target customers’ perspectives in mind before creating content.
- Use the language that your customers speak and understand.
- Focus on the positive and impactful user experience.
- Add attention-grabbing visuals to your content to make it more interesting.
- Distribute your marketing content types across a variety of channels.
- Do not forget to retarget your customers
Do you know the fact that more than 65% of online shopping cart gets abandoned by customers? Despite the reason unknown, most eCommerce brands do not pay much heed to retarget such people who have abandoned their shopping carts.
Just understand the flow that in a way customers like your products on the platform selected the same, added to the cart. And at the last moment, they backed out. So, there might be a lack of brand trust factor or something is missed to offer.
To make sure the products get sold, retarget such a range of customers without fail. All you can do is ask the digital marketing agency to make a list of such customers based on their interests, age groups, product preference, and demographics. After that retarget such people through AI-generated push notifications, product deals, offers, and other such things.
- Keep your social media marketing separate & different
Most brands follow the traditional strategy of performing eCommerce social media marketing, somewhat similar across different platforms. Despite knowing that the customer base is different across each platform.
But if you go by the trend, then you must follow different social media marketing tactics for Facebook, Instagram, Youtube, and Linkedin. With the help of an expert marketing professional, prepare different marketing strategies and calendars for a distinctive platform. And that too based on the following few factors.
- Learn separately about your audience across different social media portals.
- Based on your eCommerce offering, whether B2B or B2C, choose your primary social platform and perform hardcore marketing.
- Keep a close watch over the competitive eCommerce brands, follow their online marketing strategy, and create a unique offering.
- Perform the business-specific eCommerce SEO
Do you know the fact that before finding relevant products on the app, 87% of online shoppers prefer to search for products on the search engine platform? With that means, your search engine optimization game must be strong enough to stay on the top and allow customers to refer to your platform.
It is imperative to make sure your products are visible on the SERP, whenever customers try to search the same. Concerning the same, do ensure to follow eCommerce SEO services by optimizing products, specific pages, and overall brand name.
- Count on influencers to do affiliate marketing for your brand
Still, an uncounted option that most eCommerce brands do not pay much heed is the affiliate marketing strategy. Several brands have the opinion that performing eCommerce-based affiliate marketing is expensive. There is a misconception that influencers will charge loads of money from the brand to promote their products.
Well, it happens, only in case of reaching top-notch product-based influencers that are way beyond your usual online marketing budget. Instead, you can focus on mid-level influencers or those who want to be influencers by collaborating with an eCommerce brand like you.
Start connecting with budget-soothing influencers, while keeping the following strategies in mind.
- Focus on influencers that belong to your demographic.
- Focus on the target audience.
- Reach out to influencers who have meaningful relations with the audience.
- Solve product-specific problems with the help of social media influencers.
Concluding Thoughts
Leverage eCommerce digital marketing strategies belonging to different types to extend the reach of your brand. Add more customers to increase product deals and thereby enhance the overall profit ratio. Get in touch with a reliable digital marketing company that has already established the online presence of an eCommerce brand like yours.